About Me
Crystal Kalani Ayers
Hi, I'm Crystal Kalani Ayers. With a Bachelor of Science in Marketing from CSU Northridge and multiple industry certifications, I bring a robust understanding of SEO and digital marketing. My expertise spans keyword research, on-page optimization, content creation, and technical auditing, all aimed at improving site visibility and user experience. I thrive in dynamic environments and love collaborating with teams to deliver outstanding results.
With a passion for digital marketing and a commitment to excellence, I bring a wealth of experience and expertise to every project. My journey in SEO and digital marketing began with a strong educational foundation and has been shaped by hands-on experience in various roles across different industries.
Professional Background
I graduated from CSU Northridge with a Bachelor of Science in Marketing, achieving a GPA of 3.54. My academic journey included coursework in Digital Marketing, Consumer Behavior, Market Research, and International Marketing, providing me with a comprehensive understanding of the field. Additionally, I hold several industry-recognized certifications, including:
busybusy by Align Technologies:-
SEO Specialist
- Create product blogs and media for product updates and existing features. Optimize blogs for SERP snippets and features.
- Performed routine technical audits: Fixed 404s, 301s, crawl errors, page load time, and mobile indexing issues.
- Categorized keyword lists based on product and topic using SEMrush Keyword Manager.
- Created weekly blogs on targeted topics in the form of guides or list posts.
- Created meaningful blog content listed on Google Discover, generated 12.5K impressions, 607 clicks, and 4.9% CTR in the last four months.
- Managed and executed on-page and off-page SEO optimization for all Align Technologies subsidiary company websites: busybusy, Safety Reports, and Align.
- Developed creative assets that include guides, presentations, graphics, and blog media.
- Update old pages and blogs: implement CSS/HTML, keyword-targeted meta descriptions, and headers.
- Collaborated with cross-functional teams (social media and product teams) to implement digital strategies that increased user engagement and user experience and improved overall site visibility, traffic, and performance.
- Routinely updated website plugins, ensuring site speed and health. Backed up websites using hosting provider.
Data Sleek, LLC:-
SEO Specialist (Contract – Temporary)
- Guided a well-received back-link campaign following Google Webmaster guidelines, achieving an increased domain authority and earning commendations for attention to detail.
- Maintained backlink profile and disavowed extremely toxic backlinks to boost site health.
- Streamlined regular SEO website audits, improving workflow and overall performance.
- Improved on-page SEO for various blogs by reviewing and editing content, header, and meta tags, all while training other interns on related practices and company standards.
- Utilized SurferSEO to generate blog topics and elevate customer value despite operational challenges.
- Routinely crawl website using Screaming Frog to identify technical SEO issues.
- Conducted keyword research and planning to optimize blogs and website content.
Luxotic Retreats:-
Digital Media and Marketing Intern
- Developed innovative and engaging promotional content, including blog articles, digital graphics, videos, and social media posts, many of which became a gold standard for future projects.
- Developed customer personas to create personalized content to stimulate conversions.
- Managed social channels and integrated best practices to decrease the cost per lead.
- Improved all aspects of influencer marketing and aided management with related strategic planning.
Foresite Cybersecurity:-
Digital Marketing Intern
- Designed innovative and responsive search ads via Google Ads to increase ad exposure in a short timeframe. Supported senior leadership in building new digital marketing procedures.
- Planned a comprehensive social media calendar and developed posts, realizing a 75% increase in reach and receiving the best possible performance reviews; maintained a cohesive brand voice.
- Conducted in-depth B2B cybersecurity market research to boost keyword and ad strength to drive the best possible optimization score. Achieved a superb understanding of concepts like URL redirection, writing meta descriptions, and optimization of short and long-tail keywords in a fast-paced workplace.
Education
CSU Northridge (2023) – Bachelor of Science in Marketing; GPA: 3.54
Relevant Coursework: Digital Marketing, Consumer Behavior, Market Research, International Marketing
Additional Education: Professional Certified Marketer (PCM®) in Digital Marketing / Google Analytics Certification / Google Ads: Search Certification / Certified Digital Marketing Professional
Let's Connect
I’m always excited to connect with fellow professionals, potential clients, and anyone interested in digital marketing. Whether you want to discuss a project, share ideas, or simply network, feel free to reach out!