Overview: At busybusy by Align Technologies, I took on the role of SEO Specialist, responsible for creating and optimizing content to enhance the company’s digital presence. This project involved a multi-faceted approach, integrating keyword research, on-page optimization, technical SEO audits, and creative content development.
Key Achievements:
- Content Creation and Optimization: Developed a series of product blogs and media updates focusing on product features and updates. Each piece of content was meticulously optimized for SERP snippets, which increased organic visibility and engagement.
- Technical SEO Audits: Conducted routine technical audits to identify and fix critical issues such as 404 errors, 301 redirects, crawl errors, page load times, and mobile indexing issues. This resulted in a significant improvement in site health and performance.
- Keyword Strategy: Utilized SEMrush Keyword Manager to categorize keywords based on products and topics. This strategic approach helped in creating targeted content that resonated with the audience.
- Google Discover Success: Created meaningful blog content that was listed on Google Discover, generating 12.5K impressions, 607 clicks, and a 4.9% CTR in four months. This success demonstrated the impact of targeted, high-quality content on user engagement.
- On-Page and Off-Page SEO: Managed SEO optimization for busybusy and its subsidiary websites (Safety Reports and Align), focusing on both on-page elements like meta descriptions and headers, and off-page elements like backlink profiles and social signals.
- Creative Asset Development: Developed various creative assets including guides, presentations, graphics, and blog media, enhancing the overall content strategy.
- Collaborative Efforts: Worked closely with cross-functional teams, including social media and product teams, to implement digital strategies that increased user engagement and overall site visibility.
Impact: The comprehensive SEO and content strategy led to a substantial improvement in search engine rankings, organic traffic, and user engagement. The technical optimizations ensured a smoother user experience, while the high-quality content attracted and retained visitors, ultimately boosting conversions.