Crystal Ayers

Effective Backlink Campaign and SEO Audit

Overview: During my contract role at Data Sleek, LLC, I focused on enhancing the company’s domain authority and overall site health through an effective backlink campaign and regular SEO audits. This project showcased my ability to drive results in a short timeframe while maintaining high standards of quality and detail.

Key Achievements:

  • Backlink Campaign: Guided a well-received backlink campaign that adhered to Google Webmaster guidelines. The campaign successfully increased the domain authority, earning commendations for attention to detail and strategic execution.
  • Backlink Profile Maintenance: Maintained a healthy backlink profile by identifying and disavowing toxic backlinks. This proactive approach boosted the site’s overall health and prevented potential penalties from search engines.
  • SEO Audits: Streamlined regular SEO website audits to identify areas for improvement. These audits focused on technical issues, on-page SEO elements, and overall site performance, leading to a more efficient workflow and enhanced site performance.
  • Content Optimization: Improved on-page SEO for various blogs by reviewing and editing content, headers, and meta tags. Trained other interns on best practices and company standards, ensuring a consistent and high-quality approach across the team.
  • SurferSEO Utilization: Leveraged SurferSEO to generate relevant blog topics and optimize content for better customer value. This tool helped in aligning content strategy with user intent and search engine requirements.
  • Keyword Research: Conducted thorough keyword research and planning to optimize blogs and website content. This strategic planning ensured that the content was both relevant and discoverable by the target audience.
  • Technical SEO Issues: Routinely crawled the website using Screaming Frog to identify and resolve technical SEO issues, ensuring a seamless user experience and improved site performance.

Impact: The project resulted in a noticeable increase in domain authority and a healthier backlink profile. The streamlined SEO audits and improved content optimization processes led to better site performance and higher search engine rankings. My efforts contributed to a more robust and effective digital presence for Data Sleek, LLC.

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