Overview: As a Digital Media and Marketing Intern at Luxotic Retreats, I had the opportunity to develop and implement innovative promotional content and marketing strategies. This project involved creating high-quality digital content, managing social media channels, and improving influencer marketing efforts.
Key Achievements:
- Promotional Content Development: Created engaging promotional content including blog articles, digital graphics, videos, and social media posts. Many of these pieces became the gold standard for future projects due to their creativity and effectiveness.
- Customer Personas: Developed detailed customer personas to create personalized content aimed at stimulating conversions. This approach ensured that the content was relevant and compelling to the target audience.
- Social Media Management: Managed various social media channels and integrated best practices to decrease the cost per lead. The strategic use of social media platforms increased brand awareness and engagement.
- Influencer Marketing: Improved all aspects of influencer marketing, including strategic planning and execution. This effort enhanced the brand’s reach and credibility, leading to more effective campaigns.
- Content Standardization: Set a high standard for future content by developing templates and guidelines that ensured consistency and quality across all promotional materials.
- Analytical Reporting: Provided detailed reports on the performance of digital media campaigns, offering insights that informed future strategies and optimizations.
Impact: The innovative and engaging content significantly boosted Luxotic Retreats’ digital presence. The personalized content strategies and effective use of social media and influencer marketing led to increased conversions and lower costs per lead. The project set new benchmarks for content quality and effectiveness within the company.